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Page Rank - Also known as Google Juice, is the rank that Google assigns individual web pages within your site. Page Rank or PR is based on a logarithmic 0 -10 scale which considers the content and transparency of your site according to Google's search bots as well as the number and quality of inbound and outbound links to the site.
Page rank has a unique meaning within the context of the Google search engine. Page rank is one of many factors in determining the visibility of your web pages. The fundamental principle of page ranking is that web pages that link to your web pages give your web pages a higher page rank. If the page rank of a page linking to your page is relatively high, the page rank of your pages will be boosted. Thus, getting quality websites in the same line of business to link to your website helps your page rank, which helps increase page visibility.